Google Launches New Online Fashion Site…boutiques.com

18Nov10

Today sees the launch of Google’s new online fashion site www.boutiques.com

The site works in a similar way to the Google search engine and will pull clothes from sites across the web.  The site also allows users to create their own boutique and save items, brands and looks they love within it.

Setting up your boutique is a short process whereby you first select looks you like, followed by silhoettes and colour pallets.  This then generates ‘Your look’ (this is not always accurate, but you have the option to change it), followed by clothes suggestions which you can either love or hate.   

It looks like Boutiques.com are not only trying to create a specialist online retail space, but also give gravitas to it by backing it up with respected style icons and commentators. Personalised shops have already been set up by celebrities and top fashion bloggers including TTT favorite Susie Bubble of http://stylebubble.typepad.com/

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