Jersey Shores’s Mike Sorrentino got a ‘Fitchuation’!

18Aug11

Oh the shame of it, Abercrome & Fitch has offered Mike Sorrentino money to stop wearing their clothes!

A statement from A&F confirmed “We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response.”

Ironically, one of A&F’s most popular shirts last summer was a “humor graphic tee” emblazoned with the word “Fitchuation” in an effort to capitalize on the show’s success.

How fitchy!

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